Corporate reporting’s sure got complicated.
Unravel your corporate reporting.
Corporate reporting has become a real bird’s nest. Especially with sustainability, ESG and climate disclosures.
To help you unravel these ever-growing reporting requirements, we’ve put together a series of six short articles – learnings derived from the real challenges facing our New Zealand and Australian clients. They are free, no sign-up required.
Untangling sustainability requirements.
How to think about the reporting requirements and use that thinking to unravel their complexities.
Layering your
stories.
Using smart ways to convey your messages and information to your various target audiences.
Six articles to streamline your Sustainability/ESG reporting process.
Know your
audiences.
Knowing your audiences defines which reporting formats to choose, the first step to clearer communication.
Gathering your
data.
How to gather the data you need on time, and how a high-functioning working group can relieve the stress.
Single or multiple reports?
The best ways to structure your reporting ‘suite’ – making sure everything works together while ticking off obligations.
Finding stories
in the numbers.
Making the most of the data you’ve collected, repurposing these for rich communication opportunities.
Let’s navigate your reporting requirements together.
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Digital-first Reporting – NZ Post
When you only have one shareholder, corporate reporting tends to be about everything but the financials. NZ Post address their integrated report to their wide range of stakeholders, and the best way to engage them is to tell the human stories. This integrated report is essentially a magazine.
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Investor Branding – Comvita
Share price is heavily influenced by perception, and it can take some time and a multi-year strategic communications plan to frame and build the right perceptions. Comvita is a classic example, where a significant business turnaround is underway and investors need to understand the long term positioning over time.
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Integrated Reporting – Sanford
It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by. We have produced all eight of the Sanford reports, starting in 2014. (And prior to that, their annual and sustainability reports since 2008.)
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Online Reporting – Watercare
An online report can mirror the printed report, complement it with more detailed information, or be a summary of its key messages. Either way, it should be structured specifically for online navigation. This online report for Watercare acted as a summary with strong linking to more detailed information.
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Storytelling – Vector
Expecting people to change their entire mental picture of who you are and what you do takes an arresting shift in communication style. Vector chose this Annual Report to lead the bold charge on this core repositioning, because it has the stamp of corporate authority to send the strongest possible signal that this is who we are today.
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Sustainability Reporting – Fonterra
When you‘re not quite ready to tell a fully integrated story, or your sustainable story is so rich and detailed that it’s too much for your average reader, a standalone Sustainability Report still has a role to play. For Fonterra, sustainability is a critical factor in its social licence to operate.
About Insight Creative
A creative thinking + design agency.
It starts with listening and understanding.
Your challenges. Your needs. First we think. Then we design.
Making you the most effective communicator you can be.
Corporate reporting. Brand. Employee engagement. Immersive experiences. Marketing & communications.